What should a contractor website cost?

There's no single right price, because there's no single kind of website. There are three rungs, and each one should cost roughly what it's worth.

• The brochure — about $97/mo, or $300-500 once. Five to ten pages; ranks for your name and home city.
• The standard site — about $297/mo, or $1,000-2,000 once. Ten to twenty pages; the floor for ranking.
• The enterprise site — about $100 per page (≈$10,000-15,000 for a full build). Fifty-plus pages; the widest reach.

These are guidance ranges, not measured market data — use them to sanity-check a quote, not as a fixed price.

The common mistake isn't overpaying. It's paying standard-site money for a brochure, which, as the data below shows, is what most contractors are doing.

Here is the whole ladder in one place. Read these as illustrative ranges — a way to tell whether a quote is reasonable, not a price list.

Notice the enterprise tier is priced per page (around $100 each). That's the honest way to price depth: a full build of 100 or more real pages is real work, and the cost scales with the number of pages built.

Price means nothing without knowing what it includes. Here's the floor for each rung — if a quote skips these, it's overpriced no matter the number.

Brochure — a handful of pages that describe you:

• Home, about, contact, and a gallery
• One flat list of your services
• Enough to be found when someone searches your company name

Standard — the floor for a site that can actually rank:

• Dedicated location pages — one for every town you serve
• Dedicated service pages — one for every service you sell
• Online scheduling — so a ready buyer can book without waiting
• Basic on-page SEO — real titles, headings, descriptions, internal links
• Technical SEO — fast, mobile, crawlable, with a sitemap and schema so machines can read it

Enterprise — everything in the standard tier, taken wide:

• A dedicated page for every service you sell and every town you serve, not just your core ones
• The deepest topical coverage, so the site builds authority and each new page ranks faster
• The widest reach — your service pages and a page for every town cover far more of what buyers search
• Full schema across every page, so Google and AI tools can read and cite the whole site

This is where the price stops being the real story. The problem isn't the number — it's the gap between what the number should buy and what gets delivered.

We scanned 1,017 live contractor sites end to end. More than half had no dedicated location pages at all (MEASURED). Around 73% had no cost or pricing content (MEASURED).

Most of those sites are priced like a standard system. They're delivering a brochure. The money is being spent — the system isn't being built.

Two warnings, one on each end of the price range.

Too cheap usually means a brochure dressed up as a system — a low monthly fee for pages that can't rank. A bigger page count only helps if every page is real.

So don't shop on price alone, and don't shop on page count alone. Shop on real pages for the real services and towns you serve. That's the thing the price should be buying.

Want to see what a deep build looks like before you judge a quote? Read the enterprise site and the standard site, or audit your own site against the fundamentals.