The standard site: 10 to 20 pages that actually rank

A standard site is the smallest website that is actually built to be found, not just to look at.

It runs 10 to 20 pages. The difference from a brochure isn't decoration. It has a real page for every service you sell and every town you serve.

That is what lets a site show up when a buyer searches a service plus a town, not just your company name.

None of this is premium. It is the floor — the pieces that have to be there before a site can rank for anything beyond your name.

• Dedicated service pages — one for every service you sell, because each service is its own search
• Dedicated location pages — one for every town you serve, because buyers search a service and a town together
• Online scheduling or booking — so a ready buyer can act now instead of waiting on a callback
• Basic on-page SEO — real page titles, headings, descriptions, and links between your pages, so Google understands what each page is about
• Technical SEO — fast, works on a phone, easy for Google to read, with a sitemap and schema (a bit of code that tells machines your hours, services, and service area)

Add those up and you reach 10 to 20 pages, not 5. The page count isn't padding. Every service page and town page is another door a buyer can find.

This is the rung where a website starts earning work instead of only describing it.

• It can actually rank — a page per service and per town means dozens of "service in town" searches you can show up for, not just your name
• It captures ready buyers — scheduling lets someone book the moment they decide, instead of leaking to a competitor
• Google can read it — basic and technical SEO mean your pages are findable, fast, and machine-readable from day one
• It's a fair price for a real asset — far more reach than a brochure, well short of an enterprise build's cost

For most contractors who want to grow steadily without overbuilding, this is the right place to start.

A standard site is a real step up, but it is not the top of the ladder, and you should know where it stops.

• More to maintain — more pages than a brochure means more to keep accurate and up to date over time
• Not the widest reach — it covers your core towns and services, not every town and service across a whole region
• A deeper competitor will out-reach it — a rival with 100-plus pages will rank for searches your 10-to-20-page site has no page for

And the pages have to be real. A real page for a town means real local content, not the same paragraph with the town name swapped in.

It fits you if: you serve a handful of towns, you sell a clear set of services, and you want a site that can actually rank for them without paying for coverage you won't use yet.

You'll outgrow it when: you're chasing work across a wide region and competing with contractors who have far deeper sites.

If a brochure is too little, this is usually the right answer. If you need to blanket a whole region, look at the enterprise site. To compare what each tier should cost, read what a contractor website should cost.