A brochure describes your business. An authority site is a ranking system that makes a contractor the default name across an entire region. This is the difference, measured, and how to audit it yourself.
We scanned 1,017 contractor sites to measure the gap.
We scanned 1,017 live contractor sites for one thing: can a buyer in the next town actually find them? Most can't. Here is where they break, worst first.
no real location pages
What it costs them
no keyword + city titles
What it costs them
no business schema
What it costs them
no llms.txt file
What it costs them
Not ten pages that describe you. A real, rankable page for every service you offer and every town you work — each one a door a buyer can walk through. Here is the full set.
the content surface of a brochure, eligible on roughly 15× the searches.
Organic regional dominance is the engine. The map pack is a proximity-capped byproduct. You cannot scale a contractor to $5M on a five-mile radius.
A deep, owned site is the most relevant result. It compounds, it cannot be suspended like a map pin, and it captures the entire research lane a brochure never sees.
What a location page contains
Rank past your Google Business Profile. A GBP only reaches the ~10-mile map radius; location pages win organic search across the whole region.
A page for every service you offer, not one buried list.
wins[service] contractor near me
Every product line and brand you carry, its own page.
wins[brand] installer near me
Your urgent, high-ticket work — the searches that convert.
winsemergency [service] near me
The buyer’s first question, answered: what does it cost?
winshow much does [service] cost
A calculator that turns a browser into a booked lead.
winsinstant [service] quote
Monthly-payment options, so a big number doesn’t scare them off.
wins[service] financing
Guides, a glossary, a blog — the content that earns trust and rankings.
winshow / which / what [service]
Real, geo-tagged jobs. Proof, not stock photos.
wins[service] before and after
About, reviews, certifications, warranty, FAQ — the credibility layer.
wins[company] reviews
What a King Maker client watches in their own dashboard. This one is a demo — Bob's Roofing.
Bob's Roofing
Client dashboard
Leads this month
0
18 converted
Appointments set
0
booked from the site
Organic visits / mo
0
5× an average site
Money-term rank
#0
from #42 in 12 mo
How it’s won · rank the money term
positions, 12 mo
Recent leads
5 of 47
Marcus Ellery
Full roof replacement
Priya Nair
Storm-damage inspection
Dale Whitfield
Gutters + fascia repair
Sofia Restrepo
Cost estimate request
Trevor Banks
Metal roof quote
Bob's Roofing is an illustrative demo, not a real client. The capture, the 5× multiple, and the rank climb show the model on ~2,000 monthly searches — illustrative, not a forecast. Promise the floor, project the ceiling.
Not a prettier homepage. The unglamorous, technical layer most sites skip — the part Google and AI actually read. Every line below is true of this site, right now.
<title>[Service] in [City]</title>Proof — 70% of contractor sites can't even name their city in the title.
"@type": "LocalBusiness"Proof — This site passes its own technical audit. On the record.
llms.txt ✓ · GPTBot: allowProof — Ask ChatGPT for the best contractor near you. You exist.
A short call. We pull up your site and your market, and show you exactly where the leads are going instead of to you.
One contractor per market. When we build for you, we don't build for your competitor. If your market is taken, we'll tell you on the call.